Apple recently released its highly anticipated Application tracking transparency feature With iOS 14.5, it allows users to determine if they are monitoring their activity for targeted advertising. Users are happy to disable app tracking. According to the latest data from Verizon-based analytics firm, just 4% of iPhone users in the United States have agreed to use monitoring after updating their device. Anger.
Globally, that number is rising to 12%, which is a healthy increase, but one thing that companies like Facebook are not yet uttering is the best news, targeting advertisers and selling by raising user data. With iOS 14.5, if a user has application tracking requests enabled, they must ask permission before monitoring their activity whenever they download or update an app. It is clear that most users say: “No.”
Users who want to disable tracking completely without revoking the permissions for each app individually can change the “Allow apps for tracking” in the privacy settings of the iPhone. Since updating on April 26, Fleury’s data shows that it has restricted usage tracking to an average of about 3% of US iOS users and 5% of international iOS users.
Flurry based its findings on the sample size of 2.5 million mobile active users daily with iOS 14.5 in the US and 5.3 million users worldwide. According to the company, its analytics tool is installed in more than 1 million mobile applications, and it integrates data from about 2 billion devices per month.
As the voice opponent of Apple’s new feature, Facebook has introduced A terrible scary campaign To make users believe that these privacy measures are really a bad thing. Facebook has taken a number of full-page ads, warning that Apple’s feature could wreak havoc on small businesses that rely on its advertising-targeted services and that many free sites will have to start charging users for subscriptions or in-app purchases. Other tech giants like it Snapshot, Google and Twitter They also say that if most users decide to skip application monitoring, it will affect their bottom line.
This data is a first look at the response from users. iOS 14.5 is less than two weeks old, and if given more time, we’re well aware of the average number of users who opt out or opt out of app tracking. But one thing is clear: people respect their privacy. If you miss a few personalized ads, a lot of people will be happy to make that sacrifice.